Technology led Customer Engagement

Emerging technologies are the catalyst driving the growing focus on Customer Engagement.

So what are these technologies?

1. Rich media in general but specifically IP-video
2. Rich Internet Applications (RIAs) - these are delivering the potential to deliver complex and powerful business transactions on the internet
3. Intelligent Documents - business transactions are underpinned by transactional documents, whether they be sales orders, invoices, or whatever. Intelligent documents provide a powerful B2B and B2C transactional container that importantly encompasses eForms
4. Interactive multi-media PDFs - a secure container for delivery of highly interactive eMarketing content
5. Blogs - although simple in concept, they are a powerful information exchange medium

Collectively these technologies provide the basis to build compelling customer services and interaction features.