I've been giving some thought to what "engagement" means for students at a university. Many of the same principles still apply but obviously, the relationship between the university and the student is not highly commercial in nature. This will provide a fertile area to test the various theories emerging on the customer engagement subject. In particular I intend to use the Customer Engagement Maturity Matrix approach to make an objective assessment of the "As is" situation, and to then define the "To be" vision.
I welcome any feedback from anyone who has had any customer engagement (or more accurately student engagement) experience?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment