Tuesday 2 December 2008

Technology led Customer Engagement

Emerging technologies are the catalyst driving the growing focus on Customer Engagement.

So what are these technologies?
  1. Rich media in general but specifically IP-video
  2. Rich Internet Applications (RIAs) - these are delivering the potential to deliver complex and powerful business transactions on the internet
  3. Intelligent Documents - business transactions are underpinned by transactional documents, whether they be sales orders, invoices, or whatever. Intelligent documents provide a powerful B2B and B2C transactional container that importantly encompasses eForms
  4. Interactive multi-media PDFs - a secure container for delivery of highly interactive eMarketing content
  5. Blogs - although simple in concept, they are a powerful information exchange medium

Collectively these technologies provide the basis to build compelling customer services and interaction features.

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