Thursday 4 December 2008

Customer Engagement, Innovation & the UK

At times of difficult economic times, innovation takes on an evengreater level of importance.

The area of Customer Engagement is set to become the area of greatest business innovation over the next few years as organisations seek to capitalise on the emerging technical capabilities to differentiate their business, utilise digital channels more effectively, and attract customers.

The UK is extremely well placed to capitalise on the emerging technologies and approaches given the very stronger base of design skills and competences already present.

There are those that "talk a good game" when it comes to innovtion but the UK needs to start living up to the words now. Enough government money has been spent on the promotion of innovation through expensively produced reports. Now is the time to show action. If the UK is to become a "hotbed" of innovation, then the politicians need to step back and encourage the business-technology guys to do their thing!!

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